Most home care leadership positions focus on maintaining operations.

This one is about building something meaningful.

Home Instead is seeking an experienced Director to lead the growth, operations, recruiting, compliance, and performance of our personal care home care agency serving Palm Beach County.

This is a hands-on leadership role for someone who enjoys building teams, driving growth, leveraging technology, and being accountable for results. As the agency's operational leader, you'll be responsible for increasing client service hours, developing referral relationships, improving recruiting outcomes, and ensuring exceptional care for seniors and their families.

Technology Leadership Required

This is a technology-forward organization. You will be required to display a solid understanding and curiosity of how technology solutions can be integrated across agency operations

The ideal candidate has advanced experience using:

• WellSky proficiency is required for client and caregiver management, and scheduling success

• AI and automation tools

• ATS, HRIS, and job board platforms

• KPI dashboards and performance reporting

We're looking for someone who uses technology to solve problems, improve efficiency, and drive growth.

Key Responsibilities

• Grow client service hours and improve inquiry-to-client conversion rates

• Lead marketing, business development, and referral growth initiatives

• Manage office staff and create a culture of accountability

• Oversee caregiver recruiting, onboarding, and retention

• Develop creative solutions to caregiver shortages, ghosting, and hiring challenges

• Facilitate New Hire Orientation

• Ensure compliance with Florida AHCA regulations and maintain audit-ready records

• Implement systems and processes that improve operational performance

Qualifications

• 5+ years of leadership experience in home care, healthcare, staffing, senior care, or a related industry

• Strong sales, marketing, recruiting, and operations experience

• Knowledge of Florida AHCA ASPEN personal care agency regulations required

• Strong organizational skills

• Proven ability to drive growth and hold teams accountable

Success Looks Like

✅ Growing client service hours

✅ Strong inquiry-to-client conversion rates

✅ Consistent caregiver hiring and retention

✅ Improved recruiting performance and reduced ghosting

✅ High client and employee satisfaction

✅ Strong compliance and operational performance

What We Offer

• Competitive salary

• Performance-based bonus opportunities

• PTO and benefits package

• Significant leadership and growth opportunity

• The ability to make a meaningful impact on seniors, families, and caregivers

Apply today as we'd love to have a discussion about a business, team, or operation you've helped grow—and the results you achieved.